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Using Twitter for Customer Service: @ChilternRailway
Guest Post by: Jon StokesLast night I was pleasantly surprised at how well Chiltern Railway are using Twitter for customer service.Like many other commuters, my journey home was disrupted by cows! Even...
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The Future of Online Audio? SoundCloud Hits 5 Million Users
Guest Post by: Jon StokesAudio sharing site SoundCloud reached the milestone of five million users this week. This means that SoundCloud has gained two million members since February, showing a very...
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67% of Shoppers Spend More Following Recommendations from Their Social...
Guest Post by: Jon StokesMaking purchases directly from within Facebook (a form of social commerce) has the potential to make the social network a place where we spend not just considerable amounts of...
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McKinsey Report: What Marketers Are Saying about Social Media
Guest Post by: Jon StokesA survey by McKinsey has examined the use of digital tools and technologies across the marketing departments of 792 companies from a range of industries, titles, company sizes...
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Social Media Perks – How @ChilternRailway Rewards Its Regular Customers
Guest Post by: Jon StokesEarlier this year I wrote about how Chiltern Railways were using twitter for customer service.Aside from their responsive Twitter account, I was also impressed by the company’s...
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Social Business: Should You Ban Internal Email at Work?
Guest Post by: Jon StokesWhen people ask me to explain what social business is all about, I’ve found that describing it as an alternative to email for internal communication and collaboration is an...
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The Social Media Landscape in 2012 – Infographic
Guest Post by: Jon StokesLast year I wrote about the social media landscape infographic, highlighting the placement of Facebook and Google as all-encompassing, central networks. Fred Cavazza has...
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The Chinese take on Pinterest
post by: Jon StokesNew Chinese social media sites have long been inspired by popular sites and trends from the West, such as Facebook’s distant cousin Renren and Twitter’s brother SinaWeibo. It is no...
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How Are the Top Hotel Brands Innovating in Social Media?
by: Jon StokesA recent report has ranked the digital performance of 52 global hotel brands. The latest L2 Hotels Digital IQ Index rated brands according to the performance of their sites and use of...
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WalmartLabs – Taking Big Data Into Retail
by: Jon Stokes, via the fresh networks blogWalmart, the world’s largest retailer, acquired social media firm Kosmix just over a year ago, creating @WalmartLabs, with the intention to use this...
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